About Deep Strike

Bringing the best fishing tackle to Aussie anglers, one cast at a time.

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Meet Nathan, Our Founder

Growing up on the Queensland coast, I've been casting lines since I could hold a rod. After years of testing lures, trying different techniques, and learning what really works in Australian waters, I realized something was missing.

Most tackle shops are filled with gear that might work overseas, but doesn't always translate to our unique fishing conditions. Blue Bloods was born from the idea that every Australian angler deserves access to lures that are specifically chosen for our waters, our species, and our style of fishing.

Every lure in your Blue Bloods box has been personally tested by me and our team of experienced anglers. We don't just sell tackle – we live and breathe fishing.

Our Mission & Values

Passion First

Every product we curate comes from our genuine love for fishing and understanding of what works on Australian waters.

Aussie Focused

We specifically test and select tackle that performs in Australian conditions, from tropical north to temperate south.

Community Driven

Our community of passionate anglers helps us discover new products and share knowledge that benefits everyone.

Quality Promise

We stand behind every product we sell with our commitment to quality and customer satisfaction.

The Blue Bloods Story

Blue Bloods was born from a simple frustration - the difficulty of finding quality fishing tackle that actually works in Australian conditions. After years of importing gear that looked great but failed on local waters, Nathan decided to create something different.

Starting with a small selection of proven lures and tackle, Blue Bloods has grown into a trusted source for serious anglers across Australia. We work directly with manufacturers to ensure every product meets our strict standards for quality and performance.

Today, we're proud to serve thousands of anglers who trust us to deliver the gear they need to make every fishing trip successful. Our monthly subscription boxes and curated product selection continue to evolve based on real feedback from real anglers.